Privacy & cookies policy
Personal data & Transaction security
The protection of the privacy, personal information and data of all those who visit our website is our priority so that you can enjoy all our services with the greatest possible security.
As part of this ongoing effort, below we will explain to you the nature and method of processing the data we handle as well as your rights in this regard, so that you can then, if you agree, declare it so that you can make use of our services.
Personal data is any information relating to you, the natural persons who use this website, which can lead to the knowledge or verification of your identity. Indicatively, such information is your name, address, telephone number, etc. The processing of personal data is any operation or set of operations which is performed with or without the use of automated means on personal data or on sets of personal data, such as collection, recording or organisation, structuring, storage, adaptation, alteration, retrieval, retrieval, use, disclosure by transmission, dissemination or any other form of making available, association, combination, restriction, erasure or destruction (Articles 4(1) and (2) of the General Data Protection Regulation).
The personal data collected do not in any case concern special categories of data as specified by European and National legislation and specifically data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs or membership in a trade union as well as genetic, biometric data, data concerning the health or sexual behavior of the subject or sexual orientation. The personal data collected do not concern criminal convictions, offenses or related security measures.
When you visit our online store, we collect, process and use some of your personal data, in accordance with the terms of our contractual agreement and only with your consent. We expressly declare that we comply with the provisions of European and National law regarding the protection of your data and we guarantee that we manage it in the most secure and reliable way in order to minimize any risk of its leakage or destruction.
The controller of your Personal Data collected and processed within the context of the use of this website and online store is the limited liability company with the name "FRESH FORMULA Cosmetic Products Production Company", based in Koropi, Attica, 1st km Lavriou Avenue, Koropi - Markopoulos.
For any questions or clarifications, you can contact us by phone at 2106022242 or by fax at 2106022343 or by email at info@freshline.gr
How we use your personal data
At Fresh Line we recognize the seriousness of protecting your Personal Data (such as your name, address, telephone number, date of birth, email address, credit card number, gender, language and your preferences for our products).
We collect, process and use your personal data, in particular when you visit our site, when you register, whenever you log in to an existing customer account, or when you order products. We use your personal data, always bound by European and National legislation and by this privacy policy. The above actions are carried out strictly only for the provision of the services of this online store and always after your explicit consent which is given once upon registration on the site. In many cases, your personal data is used after anonymization or pseudonymization in order to minimize the risk of any leakage.
Visit the site
Log files
When you visit the pages of our site, the following data will, as a rule, be stored for technical reasons in so-called log files:
• the IP address (Internet Protocol address) of the accessing computer
• the website from which you visited us (referral)
• our websites you visit
• the date and duration of the visit
• browser type and browser settings
• operating system
The data will be stored as a technical precaution to protect data processing systems against unauthorized access.
Collection and processing
We collect and process the Personal Data you provide to us for the following purposes (“Purposes”):
• to complete transactions with you and administer the customer loyalty program, where applicable,
• to promote our products,
• to understand and analyze sales as well as your needs and preferences,
• to develop, improve, promote and provide products and services to meet your needs,
• for the opportunity to participate in promotions and competitions,
• for the return of products,
• to improve our stores and
• to handle requests or complaints.
We may retain or transfer Personal Data securely, anywhere in the world, for as long as necessary and solely for the purpose of achieving the above Purposes.
Our approach to protecting personal data
At Fresh Formula SA we recognize that the privacy of your Personal Data is of fundamental importance for the development and maintenance of a healthy relationship of trust with you. In this Privacy Policy the first person ("we", "us", "our") refers to the licensee of FRESH FORMULA in Greece FRESH FORMULA Cosmetics Production Company Limited, based in Koropi Attica, 1st km Lavriou Ave., Koropi - Markopoulos), which is responsible for the collection and processing of Personal Data and is bound by this Privacy Policy. The second person ("you", "your", "your") refers to you, as a user of this website or to any person providing Personal Data or other information subject to this Privacy Policy.
These terms describe our obligations and your rights in relation to the processing of your Personal Data, in accordance with applicable law.
We are responsible for the Personal Data we hold, including personal information transmitted by us to the processor. For the purposes of this Privacy Policy, "Processor" means any natural or legal person (other than persons in an employment relationship with our company) who processes Personal Data on behalf of our company. "Processing" means any operation performed, inter alia, to obtain, record, store and use Personal Data anywhere in the world or any operation or set of operations performed upon Personal Data, such as (a) organizing, adapting or modifying Personal Data, (b) retrieving, extracting and using Personal Data, (c) disclosing Personal Data by transmission, dissemination or otherwise making available, or (d) aligning, grouping, blocking, erasure or destruction of information or Data. Fresh Formula AE, as a global company, aims to communicate with customers anywhere in the world, and for this reason may process customers' Personal Data worldwide.
Our Privacy Policy complies with the strictest international legal standards, including European Data Protection legislation, which typically sets some of the highest standards of protection for Personal Data worldwide. In the event that Processing takes place outside the European Economic Area ("EEA"), which includes all members of the European Union, as well as Iceland, Norway and Liechtenstein, where the laws on Data Protection do not provide an equivalent level of protection, we will take all necessary measures to ensure a similar level of protection for Personal Data. In particular, we will ensure that the recipients of your Personal Data in these areas are in full compliance with this Privacy Policy. The transfer of Data, if required, will only take place to persons involved in the provision of the services and only to the extent necessary for the provision of those services.
In special cases, it may be necessary for us to supplement or amend these terms. We therefore recommend that you check this page regularly for any changes. To the extent that such changes may affect the consent you have given, we will inform you separately.
In the event that Personal Data is processed by a third party (Processor) on our behalf, we take all necessary measures to ensure an equivalent level of protection to that applied by us.
By providing us with your Personal Data, you consent to the collection, use or otherwise processing (including disclosure) of your Personal Data for the Purposes described in the Privacy Policy.
About data collection
We choose to communicate with you in various ways, such as through our stores, our customer loyalty programs and via the internet or by mail, email, telephone, fax or SMS to your mobile phone, always according to the method you choose. During communication, we may exchange personal information with you. This information may constitute Personal Data or Non-Personal Identification Data (such as information collected after you access our website). These terms mainly concern the Processing of Personal Data.
Our goal is to provide you with full information about why we are requesting your Personal Data and how we subsequently process it.
Personal data
At Fresh Formula AE we have limited the amount and type of information we collect to the extent necessary to achieve the Purposes and we do not collect any other personal information unless you provide it voluntarily (directly or indirectly).
Although the Personal Data we collect may vary depending on the Purpose, we typically collect the following Personal Data:
• your name,
• your address,
• your phone number,
• your date of birth,
• your email address,
• your leaf,
• the language of communication and
• your preferences in our products.
Non-personally identifiable information
When collecting information through our websites, as is the case with many other websites, we automatically collect certain non-personal information about your use of the website through which, you cannot be identified. This information includes your computer's Internet Protocol (IP) address, the IP address of your Internet service provider, the date and time you access our website, the address of the website from which you link to our website, the operating system you use, the sections of the website you visit, the images you view and the content you download from our website.
In this way, your access to our website will be recorded. However, it will remain anonymous unless you explicitly choose to provide us with personal information. We use this information to determine what your preferences and needs are and to improve your browsing experience on our website.
When is personal data collected – How is it used?
We collect and process Personal Data exclusively for the following purposes (“Purposes”):
• to complete transactions and execute sales as well as to manage your registration in a customer loyalty program, if applicable,
• to promote our products with your consent,
• to understand and analyze sales as well as your needs and preferences,
• to develop, improve, promote and provide products and services to meet your needs,
• for the opportunity to participate in promotions and competitions,
• for the return of products,
• to improve our stores and
• to handle requests or complaints.
We retain your Personal Data only for as long as necessary to achieve the objectives specifically designed for the above Purposes and in accordance with our guidelines, procedures and principles, but also in accordance with applicable Greek and European legislation.
We may transfer your Personal Data to other affiliated companies of Fresh Formula AE or third parties. The recipients will process your Personal Data as confidential information in accordance with this Privacy Policy and all applicable data protection laws, exclusively for the above Purposes.
Our company will disclose your Personal Data if required to do so by law or pursuant to a decision of a judicial, administrative or other independent authority.
In addition to the above, our company may, from time to time, collaborate with other companies or organizations carefully selected by it, on specific initiatives which we will share with you. In this case, we will inform you and if you wish, you will provide Personal Data to these companies. We will not share your personal information without your prior consent.
You will always be given the opportunity to explicitly consent (opt-in) for your Personal Data to be provided by you to businesses. If you consent (opt-in), you can visit the websites of these businesses / organizations to be informed about how they will use your Personal Data. Our company bears no responsibility. We always recommend that you check the terms and conditions of their website and the policy for the protection of your Personal Data before sending them.
If you provide us with your explicit consent to receive the above invitations, you have the ability to unsubscribe at any time by contacting us.
Registration, login and ordering
When you register and are logged in or when you place an order or when you start to place an order but do not complete it, we collect, process and use the personal data and information you provide to us within the framework of the application of the applicable legislation on the protection of personal data. In this context, we may contact you at the email address that you have already notified us with your registration and always in accordance with the consent you have provided to us, during registration, by suggesting products and services to you based on the information we received during your previous entries in the online store or during your order attempt.
When you are ready to order a product or service from our online store, you are asked to fill in electronic fields in which there are mandatory and optional fields for recording information. The mandatory fields collect the necessary information for the completion and delivery of the order, which necessarily include your name and surname, the address for delivery and billing, as well as information regarding the payment method you have chosen.
Transmission of information about our product range and special promotions and other updates
• We use your data for information about what you have ordered or attempted to order from the range of products and for other promotions from the site to the email address provided by you. You can disable this email feature at any time.
• We may also use your information to send you information about promotions and special offers on the site. You can opt out of this email feature at any time.
• We want you to enjoy reading our emails and in order to continuously improve their content, we measure and store open and click rates, i.e. whether you open our emails, what content of the emails you open, and whether and why our emails may not have been delivered. We may also use this data for statistical purposes.
• Certain informational communications that are necessary for the execution of the contract and the operation of the site, for example regarding services (e.g. confirmation of registration, information from the customer service department) or services subject to charges (e.g. confirmation of the order, regarding the contract, processing of payments) cannot be deactivated. These notifications will be sent to you at the contact details provided by you.
Deletion
You may at any time withdraw your consent to the collection and use (or any other Processing) of your Personal Data, in writing (via e-mail or post or SMS, etc.), as indicated in the messages.
Difference
We collect, process and store the personal data and technical information we obtain from your entry to our website, from any telephone communication or communication by e-mail or via a contact form a) only within the scope of the contract for the sale of products and the provision of services from this website b) to the extent necessary to prevent or prosecute abuse or other illegal behavior on our website, c) if we are legally obliged by a state authority, such as in view of an official directive or a judicial or other decision of the Authorities, as well as d) to safeguard our rights and claims, as well as for our legal defense.
To whom do we transfer your personal data?
When transferring your personal data, we always ensure the highest possible level of security. Therefore, your data will only be transferred to service providers and cooperating companies, which have been carefully selected and contractually bound in advance. Furthermore, your data is only transferred to entities located within the European Economic Area and are therefore subject to strict EU legislation on the protection of personal data, or to entities outside the EEA that, however, have the necessary certifications and commitments to comply with corresponding European security standards.
Transfer to service providers
In order for the site to function and for your orders to be completed, we collaborate with various companies such as central IT services, website hosting companies, banking companies, and transport companies to which we transmit the necessary information for the execution of our contracts.
Some of these companies work with us as external data processing partners, and therefore use the data provided only in accordance with our instructions. Therefore, we have concluded agreements with these companies regarding the implementation of security measures and the monitoring of these measures on a regular basis.
"We transfer to the above companies cooperating with us the absolutely necessary personal data of our customers in order to be able to conclude a contract between us for the sale of products or the provision of services. It goes without saying that this transfer is always carried out with absolute security and within the framework of the actions foreseen by European and National law. In addition, we have signed contracts with the above third-party companies to comply with the protection of your personal data. Specifically regarding the processing of your data by third parties for the execution of your contracts, the following applies:
• For the delivery of goods to transport companies and postal service providers, as specified when placing the order.
• For the payment of goods to the payment service providers specified by you when placing the order. In the case of payment by credit card, this is carried out through the payment server service provider to the cooperating Bank that you indicate in the Payment Methods of our website. In the case of payment via PayPal, this is carried out and processed by the company PayPal (Europe) S.àr.l. etCie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg, commercial register no.: RCS Luxembourg B 118 349. In the case of payment via electronic bank deposit, this is carried out and processed by the Banking Institution that you choose. During the payment process, we do not record or store the payment information during this transaction, such as credit card numbers or other banking or other details. You provide this information directly to the respective payment service provider exclusively.
Data security
The security of your personal data is a high priority for us. We therefore protect your data stored with us through technical and organizational measures to effectively prevent loss or misuse by third parties. In particular, our employees who process personal data are committed to maintaining confidentiality. To protect your personal data, it is transmitted in encrypted form. We use, for example, the TLS = Transport Layer Security system to protect communication via your Internet browser. This can be recognized by the padlock displayed by your browser in the event of a TLS connection. In order to ensure the long-term protection of your data, technical security measures are regularly monitored and, if necessary, adapted to the respective prevailing technology standards.
Data storage duration
Your personal data is retained only for the period necessary to fulfill the purpose for which we collected it as stated above. From the moment you choose to delete your account on this website, your data will be deleted upon your request within a reasonable period and in any case within three (3) months. Your banking details that may be requested are managed by the banking service provider and are kept by us only for as long as is necessary for the relationship or transaction. The data collected through the use of cookies is kept for 12 months from the moment you give your consent when entering our website for the use of cookies.
Your rights
The security of your personal data is a top priority for us and for this purpose we implement the most advanced security systems and procedures for their protection and for the full and unhindered exercise of your legal rights. As part of our continuous and immediate service to you, we ensure that, if you wish, you are informed about your personal data stored with us, as well as request their correction or deletion. The fastest and simplest way to achieve this is to log in to your customer account and immediately either edit the data stored there, or completely delete your account. In the latter case, your data is not destroyed but remains locked for the absolutely necessary period of time defined by our institutional, contractual or legal obligations.
In this case, upon your request, your personal data will be deleted.
In any case and if you wish, you are given the opportunity to receive the data concerning you that you have provided in a structured, commonly used and machine-readable format, provided that your request does not adversely affect the rights and freedoms of other persons. For our part, we are committed to providing you with your data as soon as possible, asking for your understanding if a short period of time is required for their collection.
Consent, right to object
Summarizing the above, by entering our website and in order to complete your browsing and order a product or service, you must consent either every time you enter, or once upon registering as a customer: a) to the collection, processing, storage and transmission of your personal data for the execution of the service you desire b) to the processing of your preferences and orders for the preparation of your consumer profile c) to the sending of informational and promotional messages by electronic or regular mail. c) to the use of cookies as described in detail above d) to the transmission of personal data to third parties as described in detail above.
The above explicit consent can be revoked at any time. We ask for your understanding that the implementation of your objection/withdrawal of consent may require some time for technical reasons and you will continue to receive notifications from us in the meantime.
For the purposes of withdrawing your consent or objecting, a simple notification of this is sufficient. For this purpose, you can use our contact details (paragraph 1) without any charge, except for the costs of your connection provider:
To the extent that you receive information from us via email, you can do so even more easily by clicking on the link included in the email.
Social Networking Button
We offer you so-called social plugins of various social networks (e.g. the Facebook “Like” button) on our website. The integration of these plugins is implemented via addthis.com by Clearsprings Technologies, Inc, 8000 Westpark Drive, Suite 625, McLean, VA 22102, USA.
To protect your privacy, we use a technical solution for the integration of social plugins that prevents data (e.g. IP address) from being transmitted to addthis or to social networks such as Facebook as soon as our website is opened. Only when the social plugins are clicked on for the first time are they activated. This results in your internet browser retrieving the plugins from the addthis servers and presenting them as part of our website. In this combination, information (e.g. IP address) is transmitted to addthis in the USA and to social networks such as Facebook. In addition, addthis.com may store cookies or so-called “web beacons” on your computer.
Only when you click on the social plugins for the second time will you be able to make full use of the “Invite a friend” button (e.g. “Like”). If you are a member of a social network and click on the relevant social plugin, the social network provider may be able to link the information about your visit to our website with your profile data on the network. Therefore, please contact the operators of the social networks used by you for information about these functions. You can find detailed information about the operation of addthis.com in the privacy policy of addthis.com by clicking on www.addthis.com/privacy.
Please inform yourself about the individual settings options of your browser regarding how you can manage cookies and web beacons. You can obtain this information from the manufacturer of your browser. In addition, third-party providers offer so-called browser extensions and plugins with which you can configure the way your browser manages cookies and personal information.
By selecting the above social networking buttons, you also provide your consent to all of the above.
Visiting other companies' websites
The existing website may contain links to the websites of other companies. We are not responsible for the data protection measures of external websites that you may access through these links. Please inform yourself regarding the data protection of these external websites.
The accuracy of the information
We make every effort to keep your Personal Data accurate, complete and up-to-date.
It is your responsibility to inform us of any changes to your Personal Data and to ensure that this information is accurate and up-to-date.
Access and update of personal data
In accordance with applicable law, you have the absolute right to access, rectify, revoke or object to the processing of your Personal Data that we hold, as well as the right to be informed about its use and disclosure.
The responses to the above requests will be sent by our company without charge to the applicants. However, without prejudice to the applicable legislation, a certain amount of money may be required for the costs of processing and sending the written response, provided that the applicant is informed in advance of the specific amount, which does not exceed the maximum amount provided for by law.
We will promptly make all necessary amendments to Personal Data contained in our database or elsewhere, provided that the applicant fully demonstrates that such Personal Data is inaccurate or incomplete. An amendment may include correcting, deleting or adding information and transmitting it to a third party to whom the information has been disclosed. However, we may not be able to amend information relating to previous purchases or product returns.
Changes to this privacy information
We always want to present our customers with attractive product offers and therefore constantly adapt our product range to our customers' wishes. Therefore, it may be necessary to update and amend this data protection notice again. We therefore recommend that you check this page regularly for any changes.
To the extent that such modifications may affect the consent granted by you, we will inform you separately.
PERSONAL DATA PROTECTION
Our company takes all appropriate technical and organizational measures to protect your Personal Data against loss or theft, unauthorized access or processing, disclosure, copying or use, regardless of the format in which it is stored.
SPECIAL TOPICS FOR THE INTERNET
Our website may contain links to other websites owned by third parties. If you click on one of these links, you will enter another location on the Internet. We are not responsible or liable for the content of these websites or the collection, use and disclosure (processing) of your Personal Data.
We recommend that you carefully read the privacy policy of these websites in order to be informed about how your Personal Data is collected and processed.
Protection of minors
Our website is intended for adults and minors with the required parental consent. We expressly state that we will not collect or solicit Personal Data from minors without prior parental consent. If you are a minor, please do not send us any personal information. If we become aware that a minor has provided us with personal information without prior parental consent, we will delete that Personal Data from our records.
Compliance with the law
Our company implements the necessary procedures to receive and respond to questions regarding the terms and conditions related to the processing of Personal Data. Any question or complaint should be made in writing and addressed to us.
Our company reviews all complaints. Your requests are forwarded to our responsible employee. If the complaint is found to be justified, our company will take all appropriate measures to resolve the matter, including, if necessary, amending the terms of the Personal Data Protection.
General about Cookies
We consider it important that you know which cookies are used on our website and for what reasons they are used. Our goal is to properly inform and protect you, as well as to provide you with the best experience from your visit to our website.
We use cookies to ensure the best possible operation, your proper browsing, connection and movement on the pages as well as to provide advertising content based on your interests and needs. Cookies are also used to analyze how visitors use our website, how they navigate or if they encounter a problem so that we can fix it. All information collected by these cookies is anonymous and is only used to improve the structure and content of the website.
Cookies are small pieces of information (files), in the form of plain text, that are stored on your computer (or other devices with internet access, such as a smartphone or tablet) when you visit various pages on the internet. Cookies do not cause any damage to your computer, nor to the files stored on it. Without them, your personal preferences would be impossible to save and every time you would enter a website, it would be as if you were entering it for the first time. Cookies are completely secure and do not store email addresses or phone numbers.






